The MEDIADELCOM Method

Bibliographical Data of Media and Journalism Research Related to Risks and Opportunities for Deliberative Communication in Hungary (in 2000-2020)


Title of the project: Critical Exploration of Media Related Risks and Opportunities for Deliberative Communication: Development Scenarios of the European Media Landscape. The MEDIADELCOM project (2021-2024) is financed by Horizon 2020, the EU’s funding programme for research and innovation. The MEDIADELCOM consortium partners represent 14 EU countries: Austria, Bulgaria, Croatia, Czech Republic, Estonia, Germany, Greece, Hungary, Italy, Latvia, Poland, Romania, Slovakia, and Sweden. The coordinator is the University of the Tartu (Estonia), the Hungarian partner of the project is Mertek Media Monitor.


The overall objective of MEDIADELCOM is to develop a diagnostic tool (a so-called multi-scenario building model) for policy makers, academics, media organisations and institutions, as well as media experts and journalists, to enable a holistic assessment of the risks and opportunities (ROs) for deliberative communication and, consequently, for European social cohesion. The tool is capable of drawing up risk and opportunity scenarios of the European media landscape, and the development of the media in the individual countries. The conceptual and operational variables underpinning the multi-scenario model are identified through a comparative analysis of the broader news media environment in the participating countries.

The main steps of MEDIADELCOM:

• Mapping the risks and opportunities for deliberative communication in the news media – developing the theoretical background, defining the conceptual variables, elaborating the operational variables for the comparative analyses.

• Mapping the relevant literature for the assessment of the variables in the period 2000-2020. The collection results in a searchable bibliographical database for each country.

• Preparing the country case studies. The first case study focuses on the state of media research and the country’s capabilities for media monitoring, and the second case study addresses the risks and opportunities for deliberative communication in the news media.

• A qualitative comparative analysis of the media monitoring capabilities (first country study) and media system transformations (second country study) in the 14 countries. The outcome is two books at the end of the project.

• Pilot study using agent-oriented modelling in the media systems.

• Development and application of a multi-scenario building model for the countries.

This publication presents the Hungarian bibliographical database and its quantified results.

Full analysis: THE MEDIADELCOM METHOD