The past few years saw major changes in the ownership structures of media corporations in Hungary. Following the economic crisis of 2008, the advertising market dropped by 20%. The adoption of the media law in late 2010 led to an unpredictable regulatory environment. Many foreign investors sold their Hungarian holdings, and several of them left the region altogether. In Hungary, their place was typically taken by domestic investors with political connections and close ties to the governing party. This has completely reshaped not only media ownership structures in Hungary, but in fact the entire Hungarian public sphere.