Program of European impacts on the development of the media systems in Central and Eastern Europe Conference

Media Investments and their Impact on the Media Market and the General Public in Central Europe –

Joint research project in V4 countries

Western European investors had a key role in the transformation of CEE media systems, after 1990. This process was shaped by economic, cultural and political factors, while the results and quality of the change also affected these factors. Purpose of the project is to analyze this process in the media markets of the V4, from the aspect of media economics, law and journalism, to identify the common characteristics and draw the conclusions, with a view to developing better media policy solutions.

Implementation period: from 01/09/2015 to 31/08/2016

Project partners:

– Fundacja Wolności (Poland)

Fundacja Wolności (Freedom Foundation) is a watchdog organization from Lublin, Eastern Poland. Its mission is checking of spending money by local government – for example for media advertising. Fundacja Wolności checks whether officials have sensibly spend the public money. With this foundation, residents of Lublin have benefited from the civil budget. Fundacja Wolności led to the creation of the register of municipal spending of Lublin city, so that people can see how much they cost structure of the Olympic pool or renovation of housing estate roads.


Krzysztof Jakubowski

Martin Müller

– MEMO 98 (Slovakia)

MEMO 98 is a specialist, independent and non-profit media institution, with extensive experience of delivery media analyses on behalf of international institutions as well as technical assistance to civil society groups. MEMO 98 was launched with support from the US-based National Democratic Institute for International Affairs (NDI) in June 1998 to monitor the Slovak media prior to the 1998 parliamentary elections, using a proven methodology of qualitative and quantitative analysis. It sought to evaluate whether the media provided impartial and balanced coverage of contestants and the relevant campaign issues.

Given the success of its project, they transformed the project into an organization (MEMO 98), which not only became one of the most respected civic organizations in Slovakia, but one of the leading international organization in the field of media & elections. The mission statement of MEMO 98 is expressed in the slogan, “Ensure that all citizens have free access to balanced public information”.

Over the course of seventeen years, MEMO 98 has conducted numerous projects in Slovakia and other countries aimed at improving media environment, principally, in two main categories: election and non-election media monitoring.


Ivan Godársky holds a master law degree from the Comenius University in Bratislava, Slovakia. He participated in the Open Society Foundation programme ‘Street Law’ aimed to increase legal awareness of students and teachers. Since 1998 he is working in Slovak-based media organization MEMO 98, which has been monitoring the media for some 17 years. As a consultant and trainer, Ivan has taken part in a number of domestic media and legal initiatives as well as the foreign media-related projects in the framework of the EU, UN, CoE, NED, NDI, OSI, IMS and EED, most recently in Georgia, Tunisia and Russia. In addition, he has been working as media analyst in the OSCE/ODIHR and EU Election Observation Missions in more than 25 missions, most recently in Moldova 2014 and in Kazakhstan 2015.

Rasťo Kužel is a media and election expert with over 16 years of international experience. Since 1998, he has been the Executive Director of MEMO 98, a proficient media institution with extensive experience of delivering media monitoring on behalf of international institutions as well as technical assistance to civil-society groups. Kužel has worked as media and election analyst, consultant, and trainer, participating in some 27 OSCE/ODIHR election observation missions, most recently in Serbia and Iceland. He has also worked in more than 100 election and media-related projects and missions in the framework of the UN, Council of Europe, OSCE, IFES, NED, NDI and IMS, most recently in Georgia and Azerbaijan. In 2011, Kužel lead a consortium that implemented a UNDP project focusing on media assistance to public broadcaster, non-governmental organizations, and election administration in Georgia. He also has an intensive experience electoral & media related trainings of different stakeholders participating in elections, including the regulatory bodies, the media, and NGOs.

Marek Mračka has a background in Social Science and for over 15 years he has been working as a Project Coordinator of MEMO 98. He worked with various international and local NGOs developing media monitoring initiatives during election campaigns – including in Georgia, Egypt, Jordan, Rwanda, Somalia or Yemen. Since 2001, he participated as a Media Analyst in more than 20 observation or assessment missions within OSCE/ODIHR or EU; most recently in BiH (2014) and Nigeria (2015). Marek was also involved in technical assistance projects in Moldova and Afghanistan.

– Univerzita Karlova v Praze (Czech Republic)

The Institute for Communication Studies and Journalism is part of the Faculty of Social Sciences, Charles University in Prague. The main research interest of the Institute is the analysis of contemporary issues related to media, journalism or communication in general as well as the research in media history, with a special emphasis on the Czech Republic, the former Czechoslovakia before 1989, and its historical neighbours. The transformation of media ownership and its impacts on the quality of Czech media has been part of the research conducted at the Institute since its establishment in 1990s.


Roman Hájek graduated from a B.A. in Journalism in 2010 (Charles University) and an M.A. in Media Studies in 2012 (Charles University). In September 2012 he began his Ph.D. at Charles University. His research focuses on local political communication and on the influence of changes in the communication environment on the relationships between journalists, politicians and citizens. His research interests also include alternative media, local journalism and audience research in political communication. He worked for several years as a journalist.


Tereza Krobová is a Ph.D. candidate at Charles University in Prague. Her research focuses on issues related to gender and representation in the media, especially in video games and the dissertation called “Playing gender in video games” is dealing with the construction of gender identity through the playing video games and it tries to find different strategies in reading the game narratives. Since December 2015 she also works at Centre for Doctoral Studies, which includes administrative support for the faculty, preparing the conferences and support for other doctoral students. She also works as a independent journalist and has worked as an editor of online news outlet.

The project is funded by the International Visegrad Fund (

Presentation of CEE Media Conference:

thomass szynol stetka sklokay sallybroughton polyak holznagel glowacka downey

Final study: media-investments

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